The Fresno Bee, from the heart of California's agricultural industry, reports on the growing organic trends for both consumers and producers:
'In Fresno County, the nation's leading agricultural region, organic farming acreage nearly doubled from 6,804 acres in 1999 to 13,229 in 2005, reaching a production value of $25 million.
While it began as a fringe movement, today "a significant portion of the population has a preference for natural food," said Ely Dahan, assistant professor of marketing at the University of California at Los Angeles' Anderson School of Management. "They're in the mainstream," if not in the majority, he said.'