In an article on the decline of the US cotton industry, the Sustainable Cotton Project declares "If you were a farmer, you'd be a fool to grow organic cotton if you weren't sure you'd get a living wage for your work. We're seeing a big increase in people interested in organic cotton, but we're not seeing people step up to the plate with their pocketbooks."
Is this just rhetoric? When WalMart is selling organic cotton goods at a premium, there has to be some market potential, right? The same article points out that the number of organic cotton growers in California doubled last year. Ok... so it went from 1 to 2, but still... that's growth.